
“To scale brands effectively, having a strong team with not only e-commerce but Amazon-specific experience is just as important as building lasting relationships with suppliers."
Raunak Nirmal 
CEO and 
Co-Founder

“Our proprietary technology and data are critical to sourcing & scaling brands. We realize the brands' full potential through innovative solutions that accelerate growth.”
Jerel Ho
President and 
Co-Founder

"As brand operators ourselves, we’ve seen first hand the risks involved and challenges in growing a business in this space, from supply chain issues, safety stock planning, and last mile delivery."
Haumin Lum
Chief Operating 
Officer 

“Data and analytics are at the core of our success. The insights and solutions we develop enable us to enhance our operations, from the acquisition process to brand management.”
Paul Li 
Chief Data and AI/ML
Officer